Sneak Peek
A movie web extension and site to promote diversity in media consumptionDesign Process
(Solo, 4 Weeks, Figma)
Research, Interviews, Personas, Journey Maps, Wireframe, User Testing
Research
It is clear that Hollywood and Western media has failed to represent minority voices.
A 2022 report by UCLA titled the Hollywood Diversity Report notes that though 2021, film male and female leads are overwhelmingly white. Through the New York Time’s report that “Hollywood Loses $10 Billion a Year Due to Lack of Diversity, Study Finds,” it is evident that changing audience viewing preferences can have an effect on Hollywood’s decisions to greenlight certain projects.
Interviews
Interviewed 4 peers with high and low interest in movies via 10 minute verbal face-to-face meeting
- Interviewees pay attention to casting, directors, and famous people attached to large projects when considering watching
- Some interviewees put mindful effort into increasing media diversity, some did not express mindful effort
- Interviewees watched more movies via streaming site over theaters
- Interviewees expressed decision fatigue when sifting through streaming sites
How Might We...
For
So
Decrease the friction for viewers to diversify their media consumption
Movie watchers of both casual and serious
Audiences are more cognizant of what they watch -> Media consumption can be diversified with the longterm effect of changing mainstream audience tendencies to acccept a lack of diversity in Hollywood
Personas
What If’s
Problem Statement
What if - movie watchers were directly encouraged to diversify what they are watching?
What if - media diversity was considered as important as production/narrative quality?
What if - movie watchers were told how diverse their media consumption was?
What if - media diversity was considered as important as production/narrative quality?
What if - movie watchers were told how diverse their media consumption was?
Consumers of movies and other media need an easier more frictionless way to increase the diversity in their media consumption.
Competetive Analysis
Considerations:
- Where do people find movies to watch?
- What motivates people to watch (Social media, Acclaim, Celebrities)?
- Which platforms highlight movie diversity already in some way?
- Do streaming platforms effectively encourage people to expand their consumption diversity?
Prototyping
Flow Diagram
Wireframe
Reflections
- Highlight the plugin element more clearly
- Main element is about diversity
- Increase exploration of communities
Final Prototype
