Minitable: Restaurant Tech Startup
Marketing Intern || Digital Handy-Person for B2B Social Commerce for End-to-End Dining Experiences
Social Content Creation
In this one year Marketing Internship, I took on duties including social media content development and stategy, product illustration, web design and competetive analysis, as well as supplementary copywriting short form video creation. As a startup, I wore many hats and assisted on an array of projects. One day, I made a Figma website prototype to communicate with our design agency and another day I researched and implemented LinkedIn advertising strategies. Using my background in design, UX, and content creation, I helped build Minitable’s digital pressence across social sites and their website.
Instagram Reels // Short Form Video
The benefit of working in at a restaurant tech startup is getting to tour some of NYC’s best restaurants. To showcase Minitable’s products and clients, I made a series of Instagram Reels which I filmed, wrote, and edited. I did my best to emmulate the style of TikTok food vloggers. These videos helped lay the foundation for Minitable’s social pressence on Instagram and across NYC.
Product Mock-ups
Assisting the web team, I utilized my Photoshop and Illustrator skills to showcase Minitable’s B2C digital products through product mock-ups.